P.L. Ruth Web Design And Computer Services of San Luis Obispo, CA

This is a crucial question to ask yourself! "Do I Really Need A Web Site?"

If your line of business or field has no need for communicating to potential clients or customers, then you do NOT need a web site.

If you DO anticipate more interaction or adding personal services to your clients or consumers, then a web site is a welcomed enhancement to your business. Your web site should be more than just a glorified electronic business card that costs you hundreds to build and just sit there collecting cyber-dust.

Do You Need Email?
Having and Email address allows a direct dialogue with your audience. You can send clear and concise emails of your services to existing and prospective clients. Email alone is a valuable tool for communicating your services. The ability to organize contacts and send attachments be it Word Documents, Images, or even Presentations an invaluable resource that instantly returns it's worth to your business.

Up To Date Information?
A web site gives you the chance to publish detailed information about your services, more than a radio or commercial has time to give you. Pictures of your service and specific advantages you offer over your competitor can give you the leverage you need to sustain and obtain newer clients who are already connected to the web.

Given the choice between driving to a brick and mortar store, possibly wasting gas, dealing with traffic, and maybe not finding what you're looking for, more people are going online in the comfort of their own home and finding what they need before they buy. This gives most consumers a chance to compare and make an informed decision before purchasing an item or service. This is a great advantage of having a web site.

What About Online Forms?
Your web site must have some sort of alternative form of communicating other than email or "snail" postal mail. Online users want instant gratification. One way to satisfy an online user is to have an Online Form that they can fill out.

Online Forms allow the user to ask specific questions concerning your web site and its services. Once the form is filled out, it can be emailed to you and/or stored in a text file for creating a database of people who visit your site. You can respond back to the user directly if they've given their email. You can also analyze this information to understand your customers needs more clearly.

Do You Want Web Site Analysis?
Most ISPs who host your web site will offer some sort of reporting function. If your current host does not offer this feature, P.L. Ruth has the capability to analyze your site quickly and post it for your viewing anywhere at anytime using your web browsers (Netscape or Microsoft Internet Explorer.)

ATTENTION: Site reporting is a HUGE value when owning a web site.
Why you may ask? After a month of being online, web servers create what are called logs or log files. These log files "log" non-personal information about the users who visit your site. Valuable information like how many unique visitors or monthly traffic your site is experiencing, what day of the week is the most active, what time of the day is the most busy, what pages are the most visited or least visited, and much more.

P.L. Ruth can help you generate these reports to see what strengths and weaknesses your site may have and how to enhance or correct them.

For more information, please feel free to contact us.